What is the Temu Seller Profit Calculator?
The Temu Seller Profit Calculator is a free, browser-based tool that takes the seven numbers that move your bottom line on Temu — retail price, COGS, commission, logistics fee, payment processing, ad spend, and refund rate — and tells you what you actually keep per unit. There is no login, no spreadsheet, and no data leaves your computer.
Temu reshaped its 2026 fee schedule and seller models. The headline change: Semi-Managed (you set retail price, run your own ads) is now available alongside Full Consignment (Temu controls pricing). The two have radically different unit economics. This calculator handles both and shows the per-line breakdown — so you can see which fee is eating your margin and how to fix it.
How to use it
- Pick the model. Semi-Managed gives you pricing control and forces you to run ads. Full Consignment hands pricing and traffic to Temu — your job becomes wholesale-quality at scale. Most new US-based sellers start in Semi-Managed.
- Retail price. The price buyers see before tax. For Full Consignment, this is the wholesale price Temu pays you per unit, not the buyer-facing retail.
- COGS. Cost of the unit landed at your 3PL or at the Temu fulfilment center.
- Commission. Pick your category from the dropdown — Temu's 2026 schedule ranges 12.5% (apparel) to 18% (beauty). Confirm the exact rate in your Seller Center.
- Logistics fee. $0.35–$2.95 per unit by weight and size. For light apparel, ~$1. For mid-weight home goods, ~$2. For heavy items, $2.50+.
- Payment processing. Temu's standard is 1.75% + $0.12 per transaction.
- Ad spend per unit. Total Temu Ads / boosted-listing spend ÷ units sold in the same period.
- Refund rate. The percentage of orders returned or refunded. Temu enforces a strict refund policy; apparel can hit 15–25%.
- Monthly plan + orders. If you're on a paid seller plan, the subscription cost is amortized across your monthly order count.
Who should use this calculator?
- New Temu sellers evaluating whether a product can survive Temu's commission + logistics fee combo.
- Cross-border sellers expanding from TikTok Shop or Amazon to Temu and modeling the new fee structure.
- Multi-channel operators comparing Semi-Managed Temu margin vs Amazon FBA margin for the same SKU.
- Sourcing agents running unit-economics quick-checks for clients evaluating Temu listings.
- DTC brands testing whether their lowest-cost SKUs can support the lower price points Temu shoppers expect.
Temu's 2026 fee structure explained
1. Commission (referral fee)
Temu's 2026 commission ranges 12.5% to 18% by category. Apparel sits at the low end; beauty and personal care at the high end. Some niche categories (refurbished, books) qualify for reduced rates of 2–5%. The commission is charged on the buyer-paid price net of buyer discounts but before tax.
| Category | 2026 Commission |
|---|---|
| Apparel & Accessories | 12.5% |
| Toys & Hobbies | 13% |
| Home & Kitchen | 14% |
| Electronics | 15% |
| Sports & Outdoors | 15% |
| Pet Supplies | 16% |
| Health & Wellness | 17% |
| Beauty & Personal Care | 18% |
2. Logistics fee
A per-unit charge for inbound + fulfilment. 2026 rates:
| Size tier | Approx weight | Logistics fee |
|---|---|---|
| Light | ≤4 oz | $0.35–$0.85 |
| Standard | 4 oz – 1 lb | $0.85–$1.65 |
| Heavy standard | 1–3 lb | $1.65–$2.45 |
| Bulky | 3+ lb | $2.45–$2.95 |
3. Payment processing
Temu charges 1.75% + $0.12 per completed order. International cards or chargeback-prone orders can trigger higher effective rates.
4. Ad spend (Semi-Managed only)
If you choose Semi-Managed, you run your own ad campaigns. Temu's ad platform charges CPC similarly to TikTok Ads. New listings typically need $0.50–$2 per unit in ad spend to gain traction. Full Consignment sellers don't pay ad spend — Temu drives the traffic.
5. Optional Premium seller plan
$39/month gets access to advanced analytics, A/B testing, and priority support. Amortize across your monthly order count to see per-unit impact. Most sellers under 500 orders/month don't justify Premium.
Full Consignment vs Semi-Managed — which is right for you?
| Aspect | Full Consignment | Semi-Managed |
|---|---|---|
| Pricing control | Temu sets | You set |
| Marketing | Temu handles | You handle |
| Fulfilment | Temu warehouse | You / 3PL |
| Typical net margin | 5–15% | 15–35% |
| Volume potential | High (Temu pushes traffic) | Medium (depends on your ads) |
| Capital needed | Inventory upfront | Less upfront, more ongoing |
| Best for | Manufacturers, low-cost commodity | Brands, differentiated SKUs |
Most new US-based Temu sellers should start in Semi-Managed. It gives you control, lets you run experiments, and protects your margin. Full Consignment is better suited to Chinese manufacturers selling commodity items at scale.
Worked example: a $19.99 kitchen gadget
Semi-Managed · Retail $19.99 · COGS $4.50 · Home & Kitchen 14% commission · Logistics $1.50 · Payment 1.75%+$0.12 · Ad spend $0.80/unit · 4% refunds · No subscription
Result: Gross revenue $19.99. Refund loss ≈ $0.80. Commission $2.80. Logistics $1.50. Payment fees $0.47. COGS $4.50. Ad spend $0.80. Net profit per unit ≈ $9.12, ~46% net margin.
Cut ad spend to $0 (organic listing) and net rises to ~$9.92. Switch to Full Consignment at a wholesale price of $9.50 (Temu's typical offer for this SKU) and net falls to ~$3.50/unit, with Temu absorbing logistics and ads but capping your margin.
Common Temu pricing mistakes
- Pricing for Amazon-margin expectations. Temu shoppers expect prices 30–50% below Amazon for equivalent items. A $30 Amazon SKU often needs to land near $15–20 on Temu to convert.
- Forgetting return shipping. Temu's customer-friendly return policy means you absorb return shipping in many disputes. Build it into refund rate.
- Underestimating ad spend. Semi-Managed listings without organic momentum need ad spend. Plan for $0.50–$2 per unit in the launch phase.
- Ignoring image quality penalties. Temu actively de-ranks listings with low-quality images. Budget for proper product photography — it's not a fee, but it's a cost.
- Comparing gross Temu price to net Amazon price. Use this calculator + the FBA calculator side by side to compare apples to apples.
FAQs
Next steps after you know your unit profit
If your Temu net margin is healthy, the next decisions get easier. To compare against other channels, run the same SKU through the Amazon FBA, TikTok Shop, and Shopify calculators. To set ad spend that keeps you profitable, use the Ad ROAS Calculator with the margin you just computed. To improve listing conversion, draft new copy with the AI Product Description tool.